American Civil Liberties Union Brand Strategy and Identity
		America's famous legal activist organization needed a new brand identity to connect it to a new generation of members. The new identity had to link the national headquarters with 50 affiliates nationwide. Working with the Wilson Group, Sylvia encouraged the ACLU to design a new logo to reinforce their well-known acronym and reclaim patriotic imagery. The team also recruited a new graphic design firm for the ACLU.
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Design team: The Wilson Group, Opto Design